Introduction

Welcome to Roadmap to $1 Million, the podcast designed to help online business owners take their ventures to the next level. In this episode, we will discuss three long-term, scalable lead generation strategies that can help you generate leads at scale for your online courses and digital products. By implementing these strategies, you can grow your evergreen offers and build a successful business. So, let’s dive in!

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Strategy 1: Paid Advertising for Effective Lead Generation

Paid advertising is a powerful tool to expand your reach and present your evergreen offers to new audiences with minimal effort. Unlike other lead-generation strategies, paid ads offer predictability, allowing you to estimate costs and the number of leads you can generate. When it comes to paid advertising, three popular platforms stand out: Google Ads, TikTok Ads, and Facebook/Instagram Ads.

Google Ads: Ideal for Problem-Aware Audiences

Google Ads are effective when targeting audiences who are actively searching for solutions to their problems. However, it can be challenging to compete against larger brands if you have a limited budget or operate in a highly competitive industry.

TikTok Ads: Trendy but Requires Constant Adaptation

TikTok’s algorithm constantly presents users with new content, making it a challenging platform for consistent ad success. Staying on top of trends and leveraging influencer content is crucial for achieving desirable results with TikTok Ads.

Facebook Ads: Flexible and Scalable

Facebook and Instagram’s ad platforms offer the most flexibility, allowing you to precisely target your desired audience while being budget-friendly. Despite decreasing organic reach, Facebook Ads provide an excellent opportunity to get in front of problem-aware individuals who may not be actively searching for your solution.

To learn how to incorporate Facebook and Instagram Ads into your existing strategy and take your business to the next level, watch my free workshop How to Make More Money, Gain Your Time Back and Rapidly Increase Your Visibility with Facebook Ads.

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Strategy 2: O.P.P. (Other People’s Audiences)

Building an engaged audience from scratch is challenging and time-consuming. By tapping into other people’s audiences, you can leverage the existing trust between influencers and their followers. Here are some effective ways to get in front of O.P.P.:

• Guest podcasting & blogging: Being a guest on popular podcasts or blogs allows you to reach an audience that already trusts the host’s recommendations.
• Speaking at summits & events: Virtual or in-person speaking engagements provide an opportunity to showcase your expertise and gain exposure to a new audience.
• Press coverage: Platforms, like Help a Reporter Out (HARO), can connect you with journalists looking for expert opinions, leading to press articles and additional guest opportunities.
• Facebook Groups/Memberships/Communities: Engage with relevant Facebook groups and communities where your ideal audience congregates. Ensure you invest your time in groups that align with your target audience’s interests and needs.

Strategy 3: Content Marketing for Long-Term Lead Generation

Content marketing plays a vital role in attracting and nurturing leads. By creating valuable, relevant, and evergreen content, you can establish yourself as an authority in your niche. Some types of content with long shelf lives include:

• Blog posts: Despite the popularity of other content formats, blogs still enjoy a wide readership. They are a trusted source of accurate information and have the potential to generate leads.
• Videos (Long Form): While short-form videos excel at capturing attention on social media, long-form videos, particularly on platforms like YouTube, have lasting power and can attract new audiences through search engine optimization (SEO).
• Podcasts: The growing popularity of podcasts presents an opportunity to nurture your existing audience while also generating new leads. Podcast listeners tend to be highly engaged and responsive to podcast advertising.

Content marketing, driven by SEO, ensures your content is discoverable by search engines like Google. By focusing on creating content optimized for search queries, you can attract organic traffic and generate leads consistently over time.

Conclusion

To scale your online business successfully, it’s crucial to prioritize lead generation strategies that offer long-term scalability. While organic social media has its merits, it may not provide sustainable growth without continuous effort. By implementing the three strategies discussed—paid advertising, leveraging other people’s audiences, and content marketing—you can generate leads at scale for your online courses and digital products.

If Facebook and Instagram Ads are a priority for you, make sure to watch my workshop, “How to Make More Money, Gain Your Time Back and Increase Your Visibility with Facebook Ads.” Remember, these strategies work hand in hand, so choose one to improve upon and start taking action today. Don’t forget to subscribe to the podcast, where we share valuable insights to help you elevate your business sustainably without burning out.

If you’re tired of creating tons of content only to have it die in the feed after 1 day, and you’re ready to learn how to add Facebook Ads to your strategy to generate sales and leads 24/7, go to stacyzeal.co/maximize to watch my free workshop.