Business, Content Creation, Guest Episode, Holiday Marketing, Lead Generation, Marketing Strategy, Marketing Systems

Beyond Buzzfeed: How to Attract Quality Leads Using a Quiz with Tai Goodwin

These days our email addresses are currency, so if you want to grow your email list you need to create a valuable engaging resource a.k.a a lead magnet to entice subscribers to join your email list. If growing your email list is a top priority for you, this episode is for you!

In this episode of the Roadmap to $1 Million podcast, I had the pleasure of interviewing Tai Goodwin, an expert in helping online businesses generate consistent leads using quizzes. Tai Goodwin, founder of That Marketing Team, specializes in generating leads and building audiences using quizzes for coaches, consultants, and online businesses. 

During our conversation, Tai emphasized the importance of quizzes as lead magnets vs. traditional PDFs and free video training. Quizzes engage and captivate audiences, increasing the likelihood of obtaining contact information. This allows businesses to nurture leads and establish relationships with potential customers.

She highlights the power of quizzes in capturing email addresses, their high conversion rates, and the importance of leveraging data for personalized marketing strategies. If you’re looking to elevate your marketing efforts, this episode is a must-listen!

Listen to the episode to learn:

  • Why quizzes are better than PDFs to generate quality leads
  • Common mistakes to avoid when creating a quiz that generates leads
  • 3 effective ways to drive quality traffic to your quiz
  • How pairing Facebook Ads & Quizzes drive low-cost leads
  • How to leverage quiz data to close more sales
  • & so much more!

SPECIAL OFFER: Learn how to create a client-attracting quiz and leverage Facebook Ads to drive endless traffic 24/7 with the Ultimate Lead Generation Bundle! Enroll in my course Maximize With Ads AND Tai’s course Quiz and Grow Rich for one low price.

About Tai Goodwin: 

Tai Goodwin is an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she’s a former teacher turned entrepreneur with over 20+ years of experience marketing online.

After helping hundreds of entrepreneurs leverage social media and online marketing as a coach, she stepped into the agency world to literally take marketing tasks off the plates of her clients. Tai launched That Marketing Team to support busy CEO’s and business owners who are tired of trying to run their company and do all the marketing by themselves.

The author of Girlfriend, It’s Your Time and co-author of The Profitable Woman’s Playbook, her articles have been featured on The Huffington Post and Forbes.com She’s also been highlighted by Money Magazine, Black Enterprise, and The BOSS Network.

Connect with Tai: LinkedIn | Instagram | Facebook | Website | Quiz

Beyond Buzzfeed: How to Attract Quality Leads Using a Quiz with Tai Goodwin Roadmap to 1 Million podcast

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