Marketing Strategy

How to Write Better Copy for Your Business with Sarah Jane Burt

Ready for a copy refresh that’ll skyrocket your business growth? You know, whether you’re the wordsmith behind your brand or have a fantastic team supporting you, writing better copy is key!

In this latest episode of Roadmap to $1 Million, I’m joined by the incredible copywriting expert, Sarah Jane Burt. We’re diving headfirst into the fascinating world of copywriting and content marketing in the digital age. We talk about the evolution of copywriting, the importance of killer headlines and hooks, and why drowning in jargon or sounding like a robot can be a real buzzkill for your audience.

I’ll spill the beans on the challenges of maintaining a consistent brand voice, the hurdles we face in the writing process, and why having your brand voice documented is an absolute game-changer. And of course, we’ll dish about SEO, discussing why it’s okay for business owners to step back from content creation and let their marketing team work their magic.

Listen to the episode to learn:

  • The #1 mistake businesses when writing copy
  • How to write effective social media content
  • When to hire a copywriter and when to write your own
  • How to create a consistent brand voice so you can finally stop writing all your copy
  • How to write better copy for your Facebook Ads
  • The role of AI tools like ChatGPT in writing good copy
  • & so much more!

Get ready for some serious copywriting wisdom and a good dose of marketing magic!

How to Write Better Copy for Your Business with Sarah Jane Burt Roadmap to 1 Million Stacy Zeal Stacy Reed

About Sarah Jane Burt:

Sarah Jane Burt is the Bad Boy of Brand Messaging. (It’s true. She bought the domain.) For the past 12 years, she’s led content teams, developed strategies, and written copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she uses ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs, fuel empires, and make fat stacks in a way that feels good.

Check out Sarah’s Brand Voice Guidelines that she mentioned in this episode! Use code ROADMAP to get this for free!

Follow Sarah on Social Media: LinkedIn | Instagram

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