Attention is one of the most valuable resources we have and with the average attention span being around 8 seconds, it’s getting harder and harder to catch the attention of your ideal audience. In 2023, the best way to capture attention is to create messaging that cuts through the noise and leaves a lasting impression.
But how do we do that with our marketing? In this episode, I interviewed the Marketing Quarterback Henry Adaso, Head of Marketing for CEMEX USA and author. We delved deep into the art of creating impactful messaging and the significance of storytelling, particularly in today’s dynamic media landscape.
In this episode of Roadmap to $1 Million, I had the pleasure of chatting with Henry Adaso, a marketing expert with a background in music journalism. Trust me, you don’t want to miss this episode filled with valuable information.
Listen to the episode to learn:
- Why messaging and storytelling is so important for business growth in 2023
- 2 huge mistakes online brands make with messaging
- How to use new trends like A.I. to add to your marketing
- Why people buy and how to infuse that into your marketing
- & so much more!
About Henry Adaso:
Fueled by coffee and hip-hop, Henry Adaso is an award-winning, transformative marketing leader with 17 years of elbow grease. A former music journalist, he is a natural storyteller and an innovative marketer.
Before finding his home in marketing, Henry honed his knack for storytelling as a music journalist, writing for VIBE, LA Weekly, MTV.com, and The Houston Press. Henry built his first music site from scratch to over 3 million hits per month.
Henry has worked for the likes of Rocawear and Apple Music, and is currently head of marketing for CEMEX USA. Nicknamed “the marketing quarterback,” Henry is the author of three bestselling books. His latest book is The Art of Messaging.
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