A Layered Lead System combines short-term and long-term lead generation strategies to increase leads significantly. You can easily see what levers you can pull to increase the number of leads in your pipeline.
You risk having a stagnant or declining lead pool.
Revenue may plateau or decrease due to missed sales opportunities.
Failing to attract enough leads consistently can lead to reduced profitability
Create a lead magnet that draws your audience to you and gives them a taste of what it would be like to work with you.
Don’t stop there! Add automated email marketing campaigns that nurture those new and existing leads at scale.
Craft personalized and engaging emails that guide leads toward the sale so that every lead that comes into your world gets the information they need to work with you.
Prioritize evergreen content strategies like blogging, podcasting, or YouTube videos and prioritize Search Engine Optimization (SEO) to create content that consistently adds new leads to your marketing ecosystem.
Focus on providing value to your audience and addressing their pain points to attract and capture leads effectively.
Invest in paid advertising campaigns to expand your reach and attract new leads.
Utilize platforms like Facebook and Instagram Ads to target your ideal audience and drive traffic to your content and lead magnets.
Organic reach is dropping so it's getting harder and harder to reach your target audience when they need you by solely relying on organic marketing.
Prioritize Marketing Automation: Implement marketing automation software to streamline lead generation and nurturing. Set up automated email campaigns, tagging, and personalized follow-ups to engage leads more efficiently.
This will help you capture and convert cold leads faster.
My Fave Tool for This: ConvertKit
*Use my affiliate link to try it for free!
Get the exact roadmap to generating significantly more leads and sales by running your own Facebook and Instagram Ads.
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